Last Fall, in celebration of the 95th Annual Macy’s Thanksgiving Day Parade®, Macy’s launched their first-ever NFT series with a special drop of 9,500 free NFT artworks featuring iconic balloons from its rich nine-decade legacy in support of Make-A-Wish®. Macy’s raised over $300k for Make-a-Wish, with secondary sales continuing to transact daily.

Join Spark Foundry’s CEO, Sarah Kramer, and Macy’s SVP of Media & Site Merchandising, Anne Dunn O'Connell, to learn more about how Macy’s leaned into the emerging phenomenon of digital collectibles.